Let’s turn good email marketing into great email marketing
Creative, results-driven email marketing with ROI
For ten years in a row, email is the marketing channel with the highest ROI.
It’s effective and has a demonstrable return on investment (ROI), which is why it’s a cornerstone of every successful digital marketing strategy. We help businesses of all sizes to design, create and deploy email marketing via custom-built campaigns, using the best systems and platforms.
Done well, email marketing allows you to segment your audience and target customers in a personalised way. In turn, this turn builds stronger relationships and boosts sales. It’s a no-brainer, right? However, good email marketing is far from effortless. It requires eye-catching design, slick copy, and an eye on the prize: calls to action that lead to proper click-throughs.
With years of experience delivering world-class emails for brands big and small, The Walk can help you nail email marketing.
“In 2022, the number of email users worldwide was forecast at 4.3 billion. This figure is set to grow to 4.6 billion in 2025, making up more than half of the expected world population.”1
Key benefits
- Two words; Killer. Content. Have complete control over personalised marketing messages and who you send them to
- Go hands-free. Automate email marketing with segmented, drip-marketing campaigns based on user interactions, behaviour or demographics, like geographical location
- Build a direct pipeline to your most important customers. Stay top of mind, build brand recognition and form lasting relationships
- Get rid of the guesswork. Pro grade email marketing software lets you see exactly who opened your email and how they interacted
with it
What we’re good at
Targeted eDMs
Cut through the clutter with a targeted, goal-driven email Direct Marketing campaign.
Compelling copy and design
We put your customers at the forefront in order to produce beautiful and functional emails that align with your brand and generate real results.
Finding new customers while nurturing old ones
We help to execute a clear acquisition and retention strategy that keeps customers engaged.
Email strategy and optimisation
Starting with the right strategy is crucial. So is using results to continuously improve and optimise.
Email templates
Be efficient. We create consistent and engaging emails across a variety of brands.
Brand loyalty
Build long-term relationships with personalised content that engages and converts.
A few of the platforms we specialise in:
How can we help?
Ready to improve results from your email marketing? Get in touch today and one of our team members will be in touch to discuss how we can help.
Rest assured, we won’t spam you or pass your details onto others! Read our Privacy Policy here.
Our work
Take a look at some of our email marketing work.
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To make the Lenovo offering more appealing so that it was elevated above the noise of a busy market, we worked on a creative idea that would encapsulate the journey of the customer, helping them understand that Lenovo…Creative to elevate a commoditised offering
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The world of tertiary education has become increasingly competitive in recent times, especially considering the rise in remote learning options. Our challenge was to help the school achieve its growth targets, but there was a limited budget, and…Growing brand awareness and driving enquiries for a respected tertiary institution
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We used social media to drive awareness around the ATP’s technical expertise and increase the number of event registrations. We used timely text messages and email reminders to maximise audience numbers and reduce the number of no-shows. We…Driving leads across multiple countries for AWS Training Partners
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ESSSuper approached us to develop a creative campaign to encourage their target market (emergency service & state members) to review their super contribution rates. The main benefit that we needed to communicate was simply how impactful it is…Helping a not-for-profit on their mission to deliver value for their members
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With Microsoft 365 already such a highly commoditised product, Lenovo turned to The Walk to develop a creative and fully integrated marketing campaign that would get their customers excited about pairing Microsoft 365 with Lenovo CSP Managed Services.When familiar software meets creative marketing
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Wanting to reach out to a wider audience and increase their revenue, InstantScripts turned to The Walk to overhaul their marketing strategy and help them become the leading provider of digital healthcare in the country.Turning a developing startup into one of Australia’s leading providers of digital healthcare services
How we do it: The three ingredients of a successful email marketing campaign
There are three steps to creating email marketing campaigns that generate ROI from day one.
1
The starting block: turning data, results and reports into actual insights.
We don’t mess around with 3-month plans. We delve through your past campaigns to discover what made them successful and what made them fail. Our data-driven approach is designed to last a lifetime.Here’s what we look out for:
- Timing: what time of day is most effective
- What type of device is most responsive
2
Next, building a strategy that guides everyone in the same direction.
We will work closely with you to answer the big questions: What’s the goal of the campaign? What segments should we target? And how will we get there?
3
Time for the fun stuff. Creating content that truly connects you with customers.
We craft emails that hit all of the right core messages. We apply your unique insights in order to create effective emails to help you reach your goals. Now, rinse and repeat each of the steps to create marketing campaigns that constantly improve their performance. That’s the cycle of great marketing.
What makes us different?
We’re a modern, integrated marketing agency with a sharp focus on results. Email marketing is in our DNA. We’ve been there, done it and learned from it. Now we’re here to help you create powerful email marketing campaigns with tangible results.
Who we have worked with:
Are you ready to improve results from your email marketing?
Call us via the number at the bottom of this page, or get in touch via the form below, and let’s discuss how we could make email marketing a true powerhouse for your business.
Or, if you’re ready to get a quote, simply fill out our rapid briefing form here and we’ll get back to you within 2 business days.
Rest assured, we won’t spam you or pass your details onto others! Read our Privacy Policy here.
Looking for a content breakthrough?
Check out our content marketing guide to help you start getting results.
Latest perspectives
Take a look at some of our email marketing related articles
