The B2B marketing agency
that gets results
Distilling complex ideas to reach every stakeholder
The B2B marketing agency
that gets results
Distilling complex ideas to reach every stakeholder
Nurture long-term customer relationships
The journey from B2B lead generation through to sales offers some unique challenges for B2B businesses. B2B marketing is all about forming – often long-term – relationships with customers that build affinity and loyalty for the brand.
In order to develop these vital B2B relationships, you need an effective B2B marketing strategy that personalises the customer journey and focuses on education, awareness and lead nurturing.
But while 72% of buyers expect B2B businesses to personalise their communications, only 47% of B2B marketers prioritise personalisation in their marketing strategy. This can lead to customers switching sellers when they believe their needs are better served elsewhere.
The Walk has years of experience crafting personalised B2B customer journeys that develop long-term relationships and supply a consistent source of revenue that grows businesses.
The importance of B2B marketing
Decision makers want to be confident that they’re making the best possible choices for their businesses. We work with you in the areas that matter.
Our work
Take a look at some of our past work for customers who work in B2B.
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With just a small internal marketing team, Rylock found themselves struggling to get the results they wanted from their digital marketing channels. Rylock came to The Walk with a desire to go pro with their digital marketing. They…Crafting clarity: engineering Rylock’s digital marketing transformation
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A new player in the ISP scene, GigaComm was disrupting the ISP space with new technology that could revolutionise the internet for users and businesses who need the fastest speeds. To capture the essence of their offering, and…Writing the book on disruptive tech: Introducing a player in a saturated market
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To make the Lenovo offering more appealing so that it was elevated above the noise of a busy market, we worked on a creative idea that would encapsulate the journey of the customer, helping them understand that Lenovo…Creative to elevate a commoditised offering
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Butterfly came to The Walk to grow its website design and development business, choosing to partner with our team due to its proven success generating leads, and our strong focus on ROI.Driving growth for an established Australian digital development agency
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When BusinessHub approached us to help grow their business, we knew we had to show their audience just how easy and powerful it can be to identify and solve these hidden challenges with the right MYOB customisation partner.Owning a niche to accelerate growth
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With a short runway and no creative licence, our task was to take a global campaign and use what we had to deliver leads for Lenovo’s data centre business in the US and UK. Paying attention and rigorous…Collaborating to drive enterprise leads
Who we have worked with:
What we’re good at
B2B lead generation
We use our extensive experience in integrated marketing to help you find and attract the high quality leads that matter most to your business with the best marketing channels available.
Nurturing leads
We use a carefully crafted mixture of marketing strategies to make sure your brand stays top-of-mind.
Long-term funnel
We’re in it for the long run. We align sales and marketing by using multiple lead nurturing platforms, ensuring communication is meaningful and personalised.
Sales enablement and rewards programs
From supporting collateral for sales teams to full-scale gamified reward programs that add fun and urgency to specific marketing initiatives, we can help keep sales and marketing aligned, on task, and on message.
B2B content marketing
Whether through text, images, video or events, we create beautiful and meaningful content that makes an impact.
Working with a global team
Our extensive B2B experience allows us to integrate seamlessly with your team.
The four parts of great B2B marketing
1
Creating awareness
The buyer journey is incredibly important in B2B marketing. Customers will take time to research and compare different offerings, acting more on logic than emotion (in contrast to B2C marketing). B2B lead generation requires your brand to be visible and credible, which can only be achieved when you have a deep understanding of your audience.
2
Educating prospective customers
B2B customers need to be confident that you understand the nuances of their industry. This is where a solid content marketing strategy comes into play. Educational, useful and non-salesy content lets customers know that you understand their vertical and it also builds brand health.
3
Being top-of-mind to decision-makers
Great content and creative ensures that your business is memorable. Consistent copy and design, for example, is an investment in long-term brand health, while video is a great way of distilling your message in a quick and compelling way.
4
Understanding the long-term funnel
In B2B, decisions aren’t made quickly. Lead nurturing is a long-term strategy that requires you to educate, remind, and check in with potential customers in a non-intrusive way. It takes carefully timed, effective communications to nurture your prospects.
Ready for your B2B marketing agency to
take your business to the next level?
From strategy development and B2B lead generation, to prospect-nurturing and sales enablement, The Walk can help you find the right pathways and make the marketing decisions that achieve your goals and grow your business.
Give us a call or fill out the form below and one of our experienced B2B marketers will get in touch to see how we can help you reach your marketing summit.
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Latest perspectives
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