B2B marketing for your
technology business
Make complex ideas simple for your stakeholders
Make complex ideas simple for your stakeholders
With an average of 6.8 people involved in the purchasing decisions within a business, your marketing strategy needs to be just about as smart as the technology you’re selling.
To sway the many layers of stakeholders involved in purchasing B2B tech, you need to offer a winning combination of technical information and persuasive marketing that shows your customers just what they stand to gain from what you’re selling. But it won’t be easy. You’ll have to balance the tightrope between facts, benefits, and persuasive language; all while maintaining a consistent brand identity across multiple platforms.
As an integrated marketing agency, we can gently nurture stakeholders through the buying cycle with carefully crafted purchasing journeys across different media.
With years of integrated B2B tech marketing experience under our belt, you can be confident that we’ll help you develop and execute an omnichannel brand strategy that generates leads, and gets businesses itching to get their hands on your latest tech.
Over the years, we’ve helped many tech businesses achieve their marketing goals, from mid-market companies, right through to global enterprises.
The right B2B marketing strategy can turn your business into the leading authority in your industry. But there are many layers to a strong B2B marketing strategy, and your integrated marketing agency needs to understand each and every one of them.
Whether you’re a mid-market company just at the start of your marketing journey, or a massive enterprise needing help executing a global strategy, The Walk can guide your way:
The best journeys start with a map. Know where you want to be and how you’re going to get there.
Build your authority and become a thought leader in your field with a strong SEO content marketing strategy.
71% of B2B marketers use video marketing. And with an incredible 89% of marketers reporting a good ROI, you should be using it too!
Using channels like search, social, and display; digital marketing can lead your audience through each stage of the buying cycle.
Every channel of your integrated marketing strategy should come together like streams into a river, tying your online and offline experiences together seamlessly at the right time to lead audiences through their purchasing journey.
It’s the channel that just keeps on giving. Doomsdayers have long declared that email marketing is dead. And yet the results seem to say otherwise, with email marketing making an average of $38 for every $1 spent.
You don’t just want your audience hearing about your brand, you want them living your brand. Make your brand memorable with an experience they can look back on fondly for many years to come.
Great marketing demands ROI. But how do you measure your success? The Walk will assess your data, explain what it means for your business, and act upon it to improve your results.
The world of technology is always changing. So stay on your toes with a flexible marketing strategy that’s designed to adapt to a changing environment.
At The Walk we understand that your company needs to remain on the leading edge of technological innovation. That’s why we are constantly assessing and reassessing your brand, your market, and your competition, to ensure that your marketing strategy stays as innovative as your business.
Contact us today to discuss how we can help get your company on the leading edge of the B2B tech industry.